Conheça Cécred, a linha de produtos para cabelo de Beyoncé que une ciência e ritual

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Inspirada no salão de sua mãe, Beyoncé revelou que criou uma marca de produtos para cabelo.

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A cantora disse que se inspirou no salão de sua mãe, onde aprendeu sobre o poder e a beleza dos cabelos crespos e cacheados.

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A marca promete oferecer produtos que combinam ciência e ritual, respeitando a diversidade e a individualidade das mulheres.

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A data de lançamento da Cécred será no dia 20 de fevereiro, mas Beyoncé já divulgou um vídeo com imagens de sua infância no salão.

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A cantora afirmou que quer construir uma comunidade onde as mulheres possam compartilhar seus segredos e cuidar umas das outras.

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A Cécred terá preparações para os cabelos, velas, suplementos vitamínicos, ferramentas elétricas para modelar os cabelos, pentes, acessórios de cabelo, fronhas e outras categorias de bens e serviços.

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Beyoncé disse que sempre sonhou em continuar o legado de sua mãe, que foi uma empreendedora e uma referência para muitas mulheres.

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